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Chain Stores and Franchises Program

Savings Category 
Equipment Insulation
Lighting Controls/Sensors
Heat Pumps
Air conditioners
Heat recovery
Steam-system upgrades
Compressed air
Programmable Thermostats
Energy Mgmt. Systems/Building Controls
Motor VFDs
Processing and Manufacturing Equipment
Comprehensive Measures/Whole Building
Custom/Others pending approval
Other EE
Food Service Equipment
Vending Machine Controls
Personal Computing Equipment
Data Center Equipment
Commercial Refrigeration Equipment
Maximum Rebate 

Prescriptive: Varies by equipment type
Custom: $200,000 or 50% per project
Total Prescriptive and Custom combined: $400,000 per calendar year

Program Info
Sector Name 
Shaw Environmental & Infrastructure, Inc.
Funding Source 

Focus On Energy Program

Program Type 
Rebate Program
Rebate Amount 

Prescriptive: Varies by equipment type
Custom:10-30% of project costs

Focus on Energy offers financial incentives to eligible business customers who install many types of qualifying energy efficient equipment in existing buildings. The program offers both prescriptive incentives for a variety of specific improvements and custom incentives for improvements that do not fall under any of the prescriptive listings. In order to receive awards participants must be a customer of a participating electric or gas utility (i.e., participating gas utility for gas incentives and participating electric utility for electricity incentives). In addition, the Chain Stores and Franchises Program is applicable only to businesses with five or more facilities or franchise locations within Wisconsin. Eligible chains or franchises include gas stations, big box retailers, grocery stores, convenience stores, or quick-service or full-service restaurants. Businesses that do not fit this description may be eligible for either the Small Business Program, Large Business Program or the Business Incentives Program.

Below is a list of equipment categories for which incentives are available, with short descriptions of some eligible technologies. Interested parties should see the program web site for incentive amounts and more detailed qualifying criteria. Application periods run from April 1 - March 31 of each year.

  • Business: PC Network Energy Management Controls; High Efficiency Vending Machines and Vending Machine Controls; Loading Dock Seals and LED Light Fixtures; High Efficiency Food Service Equipment; Kitchen Hood Ventilation Controls; High Efficiency Pre-Rinse Spray Valve
  • HVAC: High Efficiency Boilers and Boilers Plants; Boiler Controls and Combustion Management Systems; Energy Recovery Ventilators; Condensing Unit Heaters; Variable Frequency Drives
  • Lighting: LED Lamps and Ceramic Metal Halide Lamps and Fixtures; High Efficiency, Low Glare Recessed Fixtures; High Performance and Reduced Wattage T8 Systems; Pulse Start Metal Halides; Lighting Controls - Occupancy and Daylighting; High-Bay Fluorescent Fixtures; Compant Fluorescent Fixtures
  • Refrigeration Systems: Anti-Sweat Heater Controls; Efficient Reach-In Case Door; LED Reach-In Case Lighting and Occupancy Sensors; Evaporator and/or Condenser Fan ECM Motors; Night Curtains; Beverage Cooler Controls; Floating Head Pressure Controls

To obtain custom incentives, interested applicants must work with a Focus on Energy adviser to obtain pre-approval for projects prior to purchasing and installing the equipment. All equipment must be new, and existing equipment must be removed (and preferably recycled.) Projects with less than a 1.5 year payback are not eligible, and projects with payback of 10 years or longer may be subject to case-by-case eligibility determinations. The custom incentive is 50% of project costs, and is limited to $200,000 per project. An individual customer may receive up to $400,000 for prescriptive and custom projects combined per calendar year.