"Which one of the following attributes would be MOST important to you in your choice of your next vehicle?" was the question asked in an August 2009 survey. The choices were dependability, safety, fuel economy, quality, and low price. This same question was asked in previous surveys and the results are compared in the graph below. Dependability was chosen most often in nearly every survey. In 2009, 24% of the survey respondents indicated that fuel economy would be the most important vehicle attribute, while 29% of respondents chose dependability. Quality was chosen by 15% in 2008, but that rose to 19% in 2009.

Most Important Attribute for Your Next Vehicle
Image

 

Supporting Information

Q: Which one of the following attributes would be most important in your choice of your next vehicle?
YearFuel EconomyDependabilityLow PriceQualitySafety
198042%31%14%4%9%
198120%40%21%7%12%
198313%38%30%11%9%
19858%41%29%12%10%
19874%44%31%8%14%
19967%34%11%19%29%
200011%33%11%22%24%
200111%30%8%22%30%
200422%26%10%19%23%
200512%33%7%21%28%
200620%28%7%20%26%
200721%30%7%17%24%
200827%27%8%15%23%
200924%29%10%19%18%

Source:
For 1980-87: J. D. Power (data based on new car buyers).
For 1996: Opinion Research Corporation International for NREL, Study # 70550, December 12, 1996.
For 2000: Opinion Research Corporation International for NREL, Study # 709318, August 3 – 6, 2000, N = 1,013.
For 2001: Opinion Research Corporation International for NREL, Study # 710288, July 12, 2001, N = 1,004.
For 2004: Opinion Research Corporation International for NREL, Study # 713228, May 27, 2004, N=949.
For 2005: Opinion Research Corporation International for NREL, Study # 714209, May 20, 2005, N=1012.
For 2006: Opinion Research Corporation International for NREL, Study # 715238, June 8, 2006, N=1,007.
For 2007: Opinion Research Corporation International for NREL, Study # 716328, August 9, 2007, N=1010.
For 2008: Opinion Research Corporation International for NREL, Study # 717318, August 3, 2008, N=1,005.
For 2009: Opinion Research Corporation International for NREL, Study # 718339, August 14-17, 2009, N=1003.

Return to 2009 Facts of the Week