Solar photovoltaic (PV) energy systems are new in many residential real estate markets, and a growing number of homebuilders are integrating PV into new homes to attract customers and increase their bottom line. Solar PV is an attractive opportunity, but many homebuilders are unsure how to navigate the installation process and effectively market PV systems. As consumers increasingly choose PV to meet their energy needs, builders need to solve these challenges to remain competitive.

http://energy.sandia.gov/download/36131