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Workshop: New Ideas for Seeding Your Solar Marketplace: Program Pilots and Embedded Experiments

May 22, 2014 1:00PM to 8:00PM PDT

Avila A & B

Solar installers, utilities, non-profit groups, and policymakers are charged with creating on-the-ground solar programs. A new set of tools, developed by social scientists and strengthened with the availability of data with astounding depth and breadth, can now be applied to make energy programs better: more effective, flexible, and affordable. Data-driven, low-cost, real-time embedded evaluation is solving some of the nation’s largest energy challenges, from changing consumer behavior to ramping up adoption of new technology. Solar decision makers, in partnership with top researchers, have an opportunity to advance and apply this new science. In this interactive workshop, some of the most stubborn soft cost challenges will be confronted, and creative methods for tackling them will be devised. First, solar practitioners will pose their most difficult open questions related to customer acquisition, permitting, incentives, and other soft costs. Next, scientists will introduce the progress they’re making at probing these questions via modeling and field experimentation. Working groups will then devise and pitch programs and policies that embed state-of-the- art rapid iteration. The workshop goals are for program implementers to gain a new set of tools, for researchers to discover the next big questions, and for both groups to form new partnerships.

Workshops will be held from 9:00am to 4:00pm with a break for lunch.