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Webinar: Marketing and Sales Solutions for Zero Energy Ready Homes

June 16, 2014 4:00PM to 5:15PM EDT

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The U.S. Department of Energy Zero Energy Ready Home (ZERH) Program represents a whole new level of home performance, with rigorous requirements that ensure outstanding levels of energy savings, comfort, health, and durability. Zero energy ready homes include critical systems that ensure these levels of performance. Each webinar in this series features an expert who will go into detail on how to get these systems right.

Title: Marketing and Sales Solutions for Zero Energy Ready Homes
Date: Monday, June 16, 2014
Time: 12:00 PM – 1:15 PM EST

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Description:
Plan review… energy modeling… field inspections… certification…done! Right? If only it were that simple to successfully transition to Zero Energy Ready Homes. The reality is that there’s a lot more involved to successfully market and sell high-performance homes. This session will present resources from DOE Zero Energy Ready Homes to help builders more effectively communicate how their homes live better, work better, and last better.
Attendees will learn how to:
• use a new language of value instead of technical jargon;
• easily convey major consequences associated with lower performance homes;
• translate powerful value propositions;
• earn recognition as a leading builder of excellence;
• maximize value recognition in the appraisal process; and
• train in-house sales professionals and real estate agents to more effectively sell high-performance.
Presenter: Sam Rashkin, DOE